7 Key Marketing Strategies for Your Home-Based Business
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As you can see, most of these ideas involve digital media packaged as products, which means no inventory to keep around the house. If you’re running your home business on Shopify, you can sell digital products seamlessly using the Digital Downloads or SendOwl apps. You can cater to your current customer base or even find a new target customer in the same space. The Kular family shares their experience building a business around Mom’s recipe book, from selling one-on-one to reaching the aisles of Whole Foods.
If you like small groups or even one-on-one, consider tutoring, mentorship, or masterminds. If you like larger groups, do bigger training sessions and courses. Teach a one-time all-day summit, an hour a week, or somewhere in between. Your business may outgrow your home and require you to rent additional space and hire employees. Flexible work-life balance, which is ideal if, for example, you’re a stay-at-home parent or a retiree. Naturally, there are pros and cons to consider when deciding whether a home based business is right for you.
Advertise a
Google Places and Yelp are two perfect spots to list your business locally, while still allowing you to be found all over the web. Enter your information and presto, you’re findable, both locally and online. Make a list of magazines, blogs and other media outlets that are a good fit for your business. A Facebook business page gives you another way to connect with potential customers on a highly visible — and interactive — level.
For instance, YouTube includes many videos on how to set products up if they require multiple steps or technology. When you publish videos on YouTube, it’s simple to embed them into your website pages or blog posts. It also keeps your directory of videos in a place where they are easily viewed and accessed. You can easily publish newsletters on your blog or social media. These newsletters help build trust and rapport with your customer base.
Videos
These 15 strategies should offer you some ideas of how to promote your business. Every marketing effort you make should grow your brand awareness with your target audience. One of the huge benefits of pay per click advertising is the fact that you only pay for what consumers click on. Whether you are a larger or small business, you can tap into the power of the search engine for a small cost.
Things became “disposable” (a big selling point in the 1970’s). Imitation became the key means of concealing substitution in the “goods” we bought from mass producers. Marketing, like television programming, has become a cynical measurement of some electrically determined, lowest common denominator. The consumer has lost both his sense of uniqueness and any respect at all for the marketplace. Our “needs” are anticipated and met in increasingly repetitive ways. There’s a name for a list like that — it’s called “goodwill” — and it will rapidly become a growing part of your company’s actual value.
Create Press Releases for Local Newspapers and Magazines
It’s important that other businesses in your area or industry see your company in a positive light because it will make them more interested in working with you. Think of something that is both helpful and still ties in with your brand. For instance, if you sell food, donate a portion of it to a food bank. You can also sponsor charity events or give a product away to an organization for free if it’s something they can use in their location. If you are looking for ways to build a reputation in your community, one method to try is attending and even hosting local events.
They allow others to discover your small business and the products or services you offer. Each post your blog makes should aim to provide useful information and updates on important and relevant topics. Exhibiting at trade shows helps establish your brand within your industry and among customers. Trade shows are events where different companies in an industry promote and sell their products and services to retailers.
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When customers get your packaging, they should be excited to open it. Your boxes should also include your brand for awareness if they post pictures on social media. Today, many people like to post unboxing videos or photos on YouTube and Instagram, so it’s important to make your box as decorative and eye-caching as possible. Many businesses, big and small, customize mailer boxes for online orders and subscription boxes that make them perfect for unboxing content.
Business cards are still a tried and true method for advertising your business. They are relatively inexpensive to make and are versatile little tools. You can hand out a business card at a networking event, after you offer an estimate for services, or to a new acquaintance you want to reconnect with. Functional business cards can also be used as appointment reminders for service-based small businesses or as coupon incentives for new customers. Every time your business does something newsworthy, it is very easy to send out a press release to your local and regional news outlets.
It should always be clear what your business does and how page visitors can go to your site. Do this by filling out all the fields included in your profile and adding pictures of your location, products, and logos so that your listing is as informative as possible. When adding your business to several directories, make sure your profiles are consistent. Don’t add different URLs or locations, as it can be confusing for customers and hurt your ranking in Google. Listing your site on Google via Google My Business will help you get recognized locally or by people near your area. When people look up something related to your business around your location, it will come up in the Google maps section.
They will then provide you with an initial advance of cash. Once they’ve collected your unpaid invoices from your customers, they will provide the remaining amount of the $15,000. The total your small business receives in the end is $15,000 minus $600, which is $14,400. The main benefit of factoring for small businesses is receiving cash fast when you need it. This involves selling your small business’s unpaid invoices for cash right away.
It doesn’t matter what business idea you have, you likely can make it successful right from your own home. Just be sure to make sure your work environment fits you, you build a strong team, and you research your idea and target market thoroughly. Also, double check your area’s zoning-regulations, as you don’t want to set up where it’s illegal.
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